Core Team - Groundwork Associates

Core Team

We’re small but mighty! Here’s how this works for you.

Groundwork has a small core team. This keeps our overheads low and our fees competitive. BUT we have fantastic networks and strong systems so we can pull in the people we need, when we need them and get them up and running fast, to deliver big projects in a spectacularly cost-effective way.

Annie Perkins

BSc (Dairy Science), MSc (Ecological Economics)
Annie has worked in sustainable agriculture and natural resource management in New Zealand since 1995. She has been an extension researcher, sustainable agriculture education coordinator, soil conservator, and catchment planner. Annie has extensive experience as a professional facilitator and project manager. She has a BSc in Dairy Science (Virginia, USA) and an MSc in Ecological Economics (Edinburgh, Scotland).

Annie completed a post-graduate diploma in Sustainable Practice and was accepted for accreditation as an Associate of The Natural Step NZ. She was appointed to sit on the Hamilton City Council Sustainability Panel, is a founding member of Sustainable Waikato, and was a founding trustee of the Te Whangai. She is a member of many industry groups, such as APEN, NZIPIM, NZARM, and NZFSS.


Kevin Steel

Kevin has an extensive background in public policy and the process of government. His experience brings a comprehensive knowledge and understanding of the primary industry sectors production systems and institutional arrangements,· water and soil conservation and integrated catchment management and the interaction between the intensification of primary production and water quality and the wider environment.


Sameen Masood

MSc (Sociology), MA (Islamic Banking), PhD (Educational Choice Process of Students)
As a Rural Sociologist, Sameen brings a decade of research, facilitation and advisory experience from the education and development sectors. She is passionate to work on agriculture development and rurality. Her research umbrellas multiple dimensions of agriculture stretching from agriculture extension, disaster management in farming context, agriculture financing, and social structures and cultures unique to rural settings. Her keen interest in agriculture, international exposure, research training and experience broadens the scope of the services provided at Groundwork Associates.


Monica Peters

2016-10-20_staff-photos_by-finn-kennedy_2_monica-peters-resized.jpg MSc (Ecology), PhD (Ecology of Community Environmental Groups: Integrating restoration, partnerships & citizen science)
Community-led biodiversity restoration, conservation and citizen science are where Monica’s personal and professional interests overlap. Monica is working on a diverse range of projects, mostly working in partnership with NGOs, science professionals, community members, iwi and government agencies. Monica’s background includes hands-on conservation, research, international development and fine arts. Although eclectic, these are just different lenses through which to interpret and understand our environment.


Simon Hinchco

BMA (Communication)
Simon joined the Groundwork team in 2013. He completed the Bachelor of Media Arts (Communication), specialising in Public Relations and Advertising at Wintec in 2012. In his time at Groundwork, Simon has become proficient using Google services and was part of the team responsible for transitioning the business to the Google Apps for Business suite. This experience helps facilitate working collaboratively (using Google’s apps suite) both internally, and with our clients. In addition to his communication work on client projects, he looks after Groundwork’s internal I.T. services and accounts administration.


Jackie Fitchman

BBus (Marketing), GradDipEd
Jackie has over 15 years’ experience in marketing communications, complemented by a background in education. She has worked with the New Zealand government at all levels and across a broad range of areas, including natural resource management, science, strategy, policy, sustainable agriculture, sustainable business, biodiversity, biosecurity and waste. She led communications for Healthy Rivers/Wai Ora, a major science-based project to
collaboratively develop solutions for the Waikato River’s water quality. She enjoys making complex, technical information appealing to lay people, and involving the public in decision making.


Judith Drabble

Judith has been an integral part of Groundwork’s operation since 2008, providing accounting, financial management and performance reporting services for our business and projects. Now in a consultant role, Judith is a star with Xero, WorkflowMax, MYOB, and Excel, and her exceptional analytical skills not only bring robust analysis to all work but also improve the efficiency of our administrative and secretarial services for clients.


Katie Logie

Originally from Paeroa, Katie joined the Groundwork team in 2018 as a Venue Assistant. While providing assistance for The Greenspace venue guests, she is working towards a qualification in horticulture at Wintec. Her passion for the environment is evident in her work and aligns well with Groundwork’s commitment to sustainability and the environment. 

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