Core Team - Groundwork Associates

Core Team

We’re small but mighty! Here’s how this works for you.

Groundwork has a small core team. This keeps our overheads low and our fees competitive. BUT we have fantastic networks and strong systems so we can pull in the people we need, when we need them and get them up and running fast, to deliver big projects in a spectacularly cost-effective way.

Annie Perkins

Annie has worked in sustainable agriculture and natural resource management in New Zealand since 1995. She has been an extension researcher, sustainable agriculture education coordinator, soil conservator, and catchment planner. Annie has extensive experience as a professional facilitator and project manager. She has a BSc in Dairy Science (Virginia, USA) and an MSc in Ecological Economics (Edinburgh, Scotland).

Annie completed a post-graduate diploma in Sustainable Practice and was accepted for accreditation as an Associate of The Natural Step NZ. She was appointed to sit on the Hamilton City Council Sustainability Panel, is a founding member of Sustainable Waikato, and was a founding trustee of the Te Whangai. She is a member of many industry groups, such as APEN, NZIPIM, NZARM, and NZFSS.


Simon Hinchco

Simon joined the Groundwork team in 2013. He completed the Bachelor of Media Arts (Communication), specialising in Public Relations and Advertising at Wintec in 2012. In his time at Groundwork, Simon has become proficient using Google services and was part of the team responsible for transitioning the business to the Google Apps for Business suite. This experience helps facilitate working collaboratively (using Google’s apps suite) both internally, and with our clients. In addition to his communication work on client projects, he looks after Groundwork’s internal I.T. services and accounts administration.


Finn Kennedy

Finn joined the Groundwork team in 2015. Through his study of Computer Graphic Design, he developed a passion for videography and photography while also completing a Masters degree in the area of digital games design. He grew up on the farmland of the Hauraki Plains and is very familiar with farming culture.


Monica Peters


Community-led biodiversity restoration, conservation and citizen science are where Monica’s personal and professional interests overlap. Monica is working on a diverse range of projects, mostly working in partnership with NGOs, science professionals, community members, iwi and government agencies. Monica’s background includes hands-on conservation, research, international development and fine arts. Although eclectic, these are just different lenses through which to interpret and understand our environment.

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